Since setting up shop 32 years ago, Chrome Hearts says that it “has sold over a billion dollars’ worth of clothing, all bearing one or more of trademarks,” and those very marks “have achieved widespread acceptance and recognition amongst the consuming public” throughout the U.S.
On the heels of settling the trademark suit it filed against streetwear brand MNML for allegedly co-opting its well-known cross logo for a pair of copycat jeans, the Los Angeles-based brand has initiated the latest fight in a flurry of recent infringement actions, and this time, it has set its sights on Fashion Nova, accusing the fast fashion company of allegedly selling garments “that bear identical and/or confusingly similar copies of one or more trademarks” without the authorization to do so.Īccording to the complaint that it filed in a California federal court on Thursday, Chrome Hearts claims that it has been has been “designing, manufacturing, and selling artistically styled leather goods, apparel, jewelry, and accessories since 1988,” and in the process, has “devoted substantial time, effort, and money to designing, developing, advertising, promoting, and marketing its products, and spends on average over $1 million per year on advertising, promoting, and marketing brand,” including its arsenal of trademarks. Fashion Nova is on the hook for selling wares that allegedly infringe Chrome Hearts’ trademarks.
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